Jewelry has been used since time immemorial to adorn the human body. Gold is the oldest precious metal known to mankind whose gleaming texture caught his fancy since eternity and the consequent obsession with the alluring metal continues till date.

It was the white man's greed for gold that got him to India. As the famous quote verbalizes the craze for gold: There have been many fights in history for the possession of gold.

Gold has caused people to kill people, wives to betray their husbands and brothers to kill brothers. However gold is termed as the purest of metal and is treated with great care.

Jewellery is the principal end use for gold. Making of jewelry from gold can be traced into history five to six thousand years ago. Due to its easy workability gold can be hammered into any shape and size desired. Chains, rings, hairpins, anklets, headbands have been part of the divine and royal life embellishment.

“Gold begets in brethren hate;
Gold in families’ debate;
Gold does friendships separate;
Gold does civil war create”

1. Abraham Cowley.

Earlier gold jewellery was created for practical uses such as wealth storage, pinning clothes together, as money, but now it's used exclusively for decoration and aesthetic display. It is used to make articles of ornamentation like clasps, hairpins, bangles, necklaces, earrings etc. 

Gold jewellery is intensively used as wedding dowries. Gold's inimitable virtues have made it the sole stuff accepted globally in exchange for goods and services. The concept of bridal jewellery has caught on and so has personalized jewellery wherein there are personal engravings on the rings, bracelets etc.

Women and jewellery have an inseparable relationship and gold jewellery eminently suits the woman of today. Women cannot be satiated with a few jewels and hence the popularity of gold jewellery.